The Hive: Runway Asia Dec '17


↑   This reading experience is better with the sound turned on

Runway was back! And with a vengeance. The Hive Co-Working's bi-annual event launched their new creative space in Singapore, a 14,000 square-foot hub for makers and shakers in Singapore. And they brought on The Vibe Project for the second time to curate the music for the fashion event.

Music was used to create an authentic moment for each designer; where the audience is pulled into their aesthetic if even for a few minutes.
The mission of Runway is to give a platform to aspiring creatives, and the music needed to reflect that.

I worked with the 10 emerging designers to curate a sound unique to their aesthetic and style. Each designer had 4-5 minutes on the catwalk, and I wanted each to have their "moment." Music played an imperative role, drawing audiences into the vibe of each designer.

For example, Lockon's menswear draws from monochrome street style. I played an instrumental of "Hands on the Wheel" by Schoolboy Q and A$AP Rocky. For Tough Cookie, an athleisure line inspired by pole dancers, "Boy Yup!" by DejayNay got people dancing in their seats. And for Pure, a minimal and conservative women's wear line, Lindsey Stirling's "Crystalize" and the blend of the classic violin with heavy electronic beats captured everyone's attention. 


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Music was also curated for the pre and post parties. The cool, in-the-know crowd mingled to beats by Kaytranada, WizKid, Ty Dolla $ign and Polo and Pan. The vibe of the music was uplifting and fun, with an emphasis on emerging artists and unknown tracks to highlight the night's mission of giving emerging creatives a platform to be heard.



"Thank you again for joining us for Runway. We love having the Vibe Project on and it's always a pleasure working with you!"
- The Hive Team